What the source reports
In product-innovation exercises with 776 P&G professionals, individuals using AI matched the performance of teams without AI. The experiment also explored expertise sharing across professional boundaries.
02 / OUR INTERPRETATIONWhat it means for an assessment
Consider access to expertise and how work is organised, alongside the speed of an isolated task.
What needs caution
Exercises at one company. Similar experimental output does not demonstrate that teams or jobs can be replaced.
A question to bring to the client case
Where does work depend on access to another specialist? Investigate whether AI assistance could help a person prepare a better first draft or bring additional perspectives to a discussion. Assess the contribution and review responsibilities before changing how the team works.
The practical interpretation is Versta’s. The linked source provides the research evidence; suitability and expected value must be assessed for the customer’s own circumstances.