RESEARCH BEHIND THE ASSESSMENT

Research on the benefits and limitations of AI

Our selected research collection examines AI at work, implementation conditions, economic value and risk. Each note explains what the source found, how we interpret its relevance to a business decision and where the evidence has limits.

HOW WE READ THE EVIDENCE

How we assess research relevance for your business

A controlled experiment, a workplace study and a management survey answer different questions. We look at the tasks, participants, tools and measured outcomes before drawing a practical implication. Conflicting findings are useful when they reveal where the circumstances differ.

This is a selected reading collection, not a systematic review or evidence of Versta customer results. Research helps us assess what to investigate in a client case; it does not supply a ready-made savings percentage.

SELECTED SOURCES

Key research findings and their practical implications

Field evidence2025-02-04

Generative AI at Work

AI assistance increased resolved issues per hour by 15% on average across 5,172 customer-support agents. Gains varied by experience, with limited benefits and some quality declines among the strongest workers.

Quarterly Journal of EconomicsRead the analysis ↗
Controlled experiment2023-09

The jagged technological frontier

An experiment with 758 consultants found benefits on tasks within the tested AI capabilities. On a task beyond that boundary, AI users were less likely to reach the correct answer.

Harvard Business SchoolRead the analysis ↗
Randomised experiment2023-07

AI assistance in professional writing

In a study of 453 professionals, half received access to ChatGPT. Those with access completed short writing tasks faster and produced better-rated outputs. Average task time fell 40%; rated quality rose 18%.

ScienceRead the analysis ↗
Field experiment2025-04

The cybernetic teammate

In product-innovation exercises with 776 P&G professionals, individuals using AI matched the performance of teams without AI. The experiment also explored expertise sharing across professional boundaries.

NBERRead the analysis ↗
Economic model and historical analysis2021-01

The productivity J-curve

New technologies require complementary investment in processes, skills and organisational assets. These investments affect when productivity benefits appear and how they are measured.

American Economic JournalRead the analysis ↗
Task-based economic model2024-05

The simple macroeconomics of AI

Aggregate benefits depend on improvement within affected tasks and the share of activity those tasks represent. Estimates are sensitive to assumptions about capabilities and exposure.

NBER · Daron AcemogluRead the analysis ↗
Practitioner interviews2024-08-13

Why AI projects fail

Interviews with 65 AI/ML practitioners highlighted unclear goals, unsuitable data, technology-led decisions, missing infrastructure and tasks beyond available capabilities.

RANDRead the analysis ↗
Annual evidence synthesis2026-04-13

The 2026 AI Index

The annual index documents advancing capabilities, uneven performance and gaps in responsible-AI measurement and transparency.

Stanford HAIRead the analysis ↗